According to the historian Robert Winthrop, 103 E Broad is one of the purest examples of the commercial Romanesque style on the block, with its brick and brownstone facade with slender arched apertures. Until the 1980s, it was the Walter D Moses Piano company, whose large advertisement is still visible on the back of 201 E Broad. Its stainless steel storefront replaced the original in 1950.
Though the architect is unknown, the bands of terra-cotta on the facade indicate that it could also very well be a Karl Ruehrmund, who may have also design 112 E Broad (which also has bands of very similar terra-cotta tiles). According to a Realtor from CBRE Richmond, the building has a tenant, though no signs of activity have ensued.